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The wording was vague, but still seemed pretty clearly to be intended as personal experience anecdote. If it were true and known by someone in the industry the
by ballenf 9y ago
The wording was vague, but still seemed pretty clearly to be intended as personal experience anecdote.
If it were true and known by someone in the industry there might be competitive advantage to not making the knowledge widely known. I.e., advertising agency can show better overall performance by knowing where to place clients' ads.
A lot of supposition here, but just throwing out some reasons why something like this may be 100% true and provable without being documented as such.
- thinbeige 9y agoI gave little more data in the other reply and I am happy to hear other experiences. But as said the results are significantly worse than on FB. I experienced 10x.
- sdoering 9y agoI can relate for Fashion and other industries as well. Instagram - even if it is performing well in regards of CTR on the platform it is an awful channel in regards to actual conversions. Only in one case I remember Instagram totally blowing FB out of the water - and that was on a photography related campaign in the high end sector.
- libertine 9y agoFor example, branding of beauty products/fitness/some sports equipment, it works great.