It wasn't just about content. That Joost client was not only something a) you had to install, but b) was your typical bloated, buggy, and horrid interface, and

It wasn't just about content. That Joost client was not only something a) you had to install, but b) was your typical bloated, buggy, and horrid interface, and the delay going from one piece of content to another was grating. Perhaps with all of these competing outlets for beaming and streaming content, there could be something of a "mechanical license" for rebroadcasting as they do in the music industry for song remakes. I mean, the content owners (I would think) want their work to be available on any medium willing to give them passive income and consumers obviously are willing to pay, either with money (iTunes) or time (Hulu). Content owners obviously wouldn't like this for their current "big hits" and blockbuster content, but perhaps a clearinghouse like what Getty or istockphoto does to handle all the "back catalog" content would be something begging for a "technical solution" that a startup could do. Use case: A person who wants to distribute/broadcast some back catalog content uses an automated system to negotiate and obtain the license for a master file (or one of several redistributable or streamable formats provided by the clearinghouse), then chooses the content. In that way, the creativity lies in the curating of content, and the content owner receives passive income on said content without pain of marketing. It's the resale of content. Yeah, yeah, it'd never work with those jealously guarded movies and TV shows. But you never can tell, really.