I'd love to read a good, impartial post-mortem of Pets.com. It's brought up in so many conversations about the .com era, but never with any concrete details.

I'd love to read a good, impartial post-mortem of Pets.com. It's brought up in so many conversations about the .com era, but never with any concrete details. I would assume that the big problem with pets.com was their execution. Just the amount they spent on advertising alone must have been almost impossible to recoup.