They're hedging their bets. They don't want to alienate half their audience, so they make a token show for the minority that care, and leave it at that. Also,

They're hedging their bets. They don't want to alienate half their audience, so they make a token show for the minority that care, and leave it at that. Also, isn't it likely that the largest companies would benefit most if they were in a position to pay for priority over small upstart competitors?