Not what I do anymore so it isn't a surprise, but yeah, I was unaware this got a fancy name. In the late 90s, I built almost exactly what's described in article

Not what I do anymore so it isn't a surprise, but yeah, I was unaware this got a fancy name. In the late 90s, I built almost exactly what's described in article for a dot.com for a bulk mail delivery manager. Seemed like the obvious thing to do.