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> Why does every single web site re-implement the registration page slightly differently?! Because registration pages are the top of most sites' conversion fun
by eastbayjake 9y ago
> Why does every single web site re-implement the registration page slightly differently?!
Because registration pages are the top of most sites' conversion funnels, and as such they produce metrics that reflect on not just IT teams but also UX/design and marketing. The amount of tinkering and customization in registration pages is a political/organizational problem, not a UI/tech problem.
And besides that, no business has an incentive to make it easier for you to free-ride their service with fake credentials. The better question might be why so many companies continue to put cost-inducing barriers like signup in their flow before they fully demonstrate the value-creating potential of their product. I liked Facebook's "Anonymous Login" but apparently very few developers were actually interested.
https://www.recode.net/2015/3/6/11559878/whatever-happened-to-facebooks-anonymous-login https://www.recode.net/2015/3/6/11559878/whatever-happened-t...
- krapp 9y ago> The better question might be why so many companies continue to put cost-inducing barriers like signup in their flow before they fully demonstrate the value-creating potential of their product. Because it works. If it didn't work, companies wouldn't be doing it.
- thephyber 9y ago> And besides that, no business has an incentive to make it easier for you to free-ride their service with fake credentials Ah, but they do have an incentive to make it easier for you to sign up with legit registration credentials. If the OS was able to store the common fields that describe a person / account and the browser could prompt the user to inject those, HTML5 would only need a few more supported valid input type attributes and only populate them after the user has opted in.