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Because if e.g. you watch a Tool video, the ad rates for you watching a Korn video after that are higher than if you watch a Zeni Geva one. Alternatively, Kesha
by rhizome 9y ago
Because if e.g. you watch a Tool video, the ad rates for you watching a Korn video after that are higher than if you watch a Zeni Geva one. Alternatively, Kesha > Lady Gaga vs. Kesha > Joni James. Unscientific, but it comports with conventional wisdom with regard to fiduciary duties to stockholders.
- icebraining 9y agoBecause if e.g. you watch a Tool video, the ad rates for you watching a Korn video after that are higher than if you watch a Zeni Geva one But why? If I've watched hundreds of Zeni Geva videos over the years, but it's my fifth Tool video, why would I be more likely to click on a ad on a Korn video?
- rhizome 9y agoIt's not that they think you'll be more likely, it's that they rather you did, so the suggestion emerges. Recommendation engines are a funnel for revenue.