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But that doesn't mean that there's a market for the "pet stuff" store, necessarily. In other words: Be excellent and one thing, but make sure that one thing is
by michael_dorfman 16y ago
But that doesn't mean that there's a market for the "pet stuff" store, necessarily.
In other words: Be excellent and one thing, but make sure that one thing is worth being excellent at.
Trying to be all things to all people is a great recipe for failure, but it's not the only recipe for failure. There are lots and lots of ways to fail.
- Gormo 16y agoI think most of the big successes that came out of the dotcom era were the ones that applied internet technologies to enhance markets that already existed. Amazon worked; bookstores are a very viable market. Ebay worked; flea markets are common in every town. PayPal worked; everyone has a checking account. There are also plenty of pet stores. Pets.com could have easily been a success if they had built their company properly. What you're saying seems to validate the article's point: execute a proven "commodity" idea well, and you can succeed. Bet the company on an experimental vision, and you risk failure.