Google has global network with their caches everywhere. If you want private peering with google you can have it for free, they will not pay for peering with you

Google has global network with their caches everywhere. If you want private peering with google you can have it for free, they will not pay for peering with you. I know an example in one of Eu countries in which big ISP wanted google to pay them for private peering, this ISP had around 40% of internet market in this country. Google said no and this isp is peering with google for free now, while charging other companies double digit euro for megabit.. Google has so much private peering around the world that they just don't really care, it will not affect them too much. People will change their ISP to have fast youtube access rather than stop to use youtube or google.