I'm surprised they didn't ban them already. I mean, Google Adsense already had rules about not being able to use too many ads on one page, or about displaying t

I'm surprised they didn't ban them already. I mean, Google Adsense already had rules about not being able to use too many ads on one page, or about displaying them next to ads from other providers. Honestly though, I'm quite happy they're doing this. Yeah some people may say its anti competitive or what not, but the type of ads many sites run are ridiculous. Sometimes even your basic news site or forum is literally packed with ads from top to bottom, with everything from overlays to transitions and pop ups/pop unders and auto playing video going on at once. If this sort of thing discourages that, it'll make the internet a hundred times more tolerable for everyone (especially those unfortunate souls who can't use Adblock for whatever reason).