It's Phil Plait; he's been writing like this for a long time. I generally like his stuff, but his "look how clever and in tune with the kids I am" overuse of "

It's Phil Plait; he's been writing like this for a long time. I generally like his stuff, but his "look how clever and in tune with the kids I am" overuse of "embiggen" makes me eye-roll every time.