I don't know if this is a hack, per se. I work in media and PR, and this is just one of those things you do. Pump up the issue, get eyeballs on the campaign, fi

I don't know if this is a hack, per se. I work in media and PR, and this is just one of those things you do. Pump up the issue, get eyeballs on the campaign, find a way to jazz the reporters, and off to the races. What may have made this fly is that the idea was already in the minds of the public, and the media. It's a LOT easier when that happens.