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FB has great targeting technology, but horrible demographics/behaviorals for most advertisers; as @nudge points out, you're not catching people when they're
by terra_t 16y ago
FB has great targeting technology, but horrible demographics/behaviorals for most advertisers; as @nudge points out, you're not catching people when they're thinking of a purchase, but you're also dealing with a population that has more time than money. FB advertising can be highly effective for recruiting participants for a community site (being a heavy FB user means you're into that sort of thing) but the lack of a clear bottom line value for such users means that such advertising will be undervalued.
- uast23 16y agoYa, and that is mostly because FB is not a dedicated search engine, it is rather a Social networking site. When people actually want to search for a product, they google it. If FB decides to jump into the dedicated search market, with all the information provided/liked by its users (including end-users as well as businesses), people might just start finding it an efficient way to search for products which are liked by others too; in other words people might start using it for reaching to the product they want to buy.