For Google to do this, there is a competition aspect to it. Pop-unders compete with Google. That said, something needs to give. Particularly disturbing is news

For Google to do this, there is a competition aspect to it. Pop-unders compete with Google. That said, something needs to give. Particularly disturbing is news sites. Otherwise reputable news sites are willing to put up the sleaziest "monetization" on their sites. Pop unders, pop overs and extremely dishonest advertising, especially under the "native ads" umbrella. Many of these are advertising fake news, fake products, fake customer stories. There is such a thing as advertising standards, where advertising standards. It works differently in every country, but the mechanism is generally 2-fold. (1)Some sort of advertising authority regulates the media side: they can complain/accuse TV stations or print papers. (2)Regulated industries (drugs, financial services) have a regulator that holds them to advertising standards. This part still works, but no one seems to have the ability/jurisdiction to complain about online advertising. At the very least, I'd like to see national advertising standards authorities ban the use of certain ad aggregotors on local news sites, if they violate advertising standards. Many of these ads are ilegal anyway, I think.