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Users are tuned to seeing green icon, and secure as trustworthy. This is over a decade of UX towards these. Suddenly seeing "Not secure" will definitely have an
by anilgulecha 9y ago
Users are tuned to seeing green icon, and secure as trustworthy. This is over a decade of UX towards these. Suddenly seeing "Not secure" will definitely have an impact on engagement. (I know we're both guessing -- we'll have to wait for concrete numbers to make a call). I'd mark the engagement change at around 10%, and 20% for any site that is login/payments related.
- return0 9y agothey have been seeing that for months now ( i see it often too on sites that are slow to change). I have not heard anyone complaining about loss of traffic. It's becoming transparent to the users, imho, like the EU cookie prompt.
- anilgulecha 9y agoIt's not red yet. It will look like this eventually.: https://www.wordfence.com/wp-content/uploads/2017/01/blog-image-2.png https://www.wordfence.com/wp-content/uploads/2017/01/blog-im... , which will be a stronger negative signal.