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I deploy ssl on all my sites, but imo the article is way overestimating the importance of browser notifications.

• anilgulecha 9y ago
  Users are tuned to seeing green icon, and secure as trustworthy. This is over a decade of UX towards these. Suddenly seeing "Not secure" will definitely have an impact on engagement. (I know we're both guessing -- we'll have to wait for concrete numbers to make a call). I'd mark the engagement change at around 10%, and 20% for any site that is login/payments related.
  • return0 9y ago
    they have been seeing that for months now ( i see it often too on sites that are slow to change). I have not heard anyone complaining about loss of traffic. It's becoming transparent to the users, imho, like the EU cookie prompt.
    • anilgulecha 9y ago
      It's not red yet. It will look like this eventually.: https://www.wordfence.com/wp-content/uploads/2017/01/blog-image-2.png https://www.wordfence.com/wp-content/uploads/2017/01/blog-im... , which will be a stronger negative signal.