I work in an industry you wouldn't think is similar (telecom). It's hard to establish trust, it's more complex than you think, it's more regulated than you thin

I work in an industry you wouldn't think is similar (telecom). It's hard to establish trust, it's more complex than you think, it's more regulated than you think, more rules than you think, closing deals takes longer than you think (6 months is long? Try multi-year sales cycles!), big companies will ruthlessly undercut you to destroy you at their own expense... You can't just slap together a single page javascript app and close a deal. You need credibility, capital, time, solid engineers... and most strong engineers will avoid EMR software like the plague given the riches they can make in other areas in 1/10 the time. I wish everyone the best of luck, it needs to happen, but it will be hard.