Throwing the responsibility onto individuals is DUMB because it decentralizes responsibility. Responsibility requires accountability in order to work. And as mu

Throwing the responsibility onto individuals is DUMB because it decentralizes responsibility. Responsibility requires accountability in order to work. And as much as we'd all love to implement the anti-scale properties of "the long tail", the FACT of the matter is that efficient & effective management of the problem of pollution DEMANDS that it be centered and focused on the companies that produce it.