I'm sure there's a name for this but a modern day label could be the "Facebook Syndrome", where seemingly endless goals of altruism is at its core, motivated by

I'm sure there's a name for this but a modern day label could be the "Facebook Syndrome", where seemingly endless goals of altruism is at its core, motivated by self interest and feeling good about oneself, to the detriment of the people you profess to be helping.