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Uh-uh. This is an excellent article because it accomplishes 100% of what it set out to do: Put the words "Apple" "vs." and "Google" in the headline to generate
by jmull 9y ago
Uh-uh. This is an excellent article because it accomplishes 100% of what it set out to do:
Put the words "Apple" "vs." and "Google" in the headline to generate some pretty good clicks.
The rest of the words are just to fill the rectangle the headline sits over. They just need to be formed in a way that doesn't distract from the main purpose.
- rhizome 9y agoPretty cynical, but The Atlantic has indeed taken a turn that supports your analysis, at least since Jeffrey Goldberg was made EIC.