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In design for the real world, absolutely avoid gradients. But in design for the screen, subtle gradients can help add a nice shade of realism or texture. For e
by jcromartie 16y ago
In design for the real world, absolutely avoid gradients. But in design for the screen, subtle gradients can help add a nice shade of realism or texture.
For example: Holiday Inn Express just redesigned their logo to look like some Web-2.0-style icon thing with gradients and drop shadows. They look absolutely horrible on signage. They look like gas station signs now.
- ErrantX 16y agoYes; I wouldn't disagree... in general. But as a "pretty bad designer" gradients tend to be territory that is destined to fail. :)
- impactsignbc 16y agoUnfortunately, not all designers plan their designs to incorporate signage. I own a sign company in Canada and we have this issue all the time.
- impactsignbc 16y agoSorry, forgot to put in my last post. Check out my blog at http://www.impactsignbc.com/ http://www.impactsignbc.com/ . I try and put out useful tips and ideas for different types of signage. Hope you find it useful