Learn about typography. This will start to change how you think. A fantastic and accessible starting point is: "Stop Stealing Sheep and Find Out How Type Works

Learn about typography. This will start to change how you think. A fantastic and accessible starting point is: "Stop Stealing Sheep and Find Out How Type Works", by Erik Spiekermann http://www.amazon.co.uk/Stop-Stealing-Sheep-Find-Works/dp/0201703394 http://www.amazon.co.uk/Stop-Stealing-Sheep-Find-Works/dp/02...