I've seen a big shift among my friends (all below 30) social media usage in the last six months. Used to see a random one-off Whatsapp story. Now I see 2-3 sto

I've seen a big shift among my friends (all below 30) social media usage in the last six months. Used to see a random one-off Whatsapp story. Now I see 2-3 stories every day. Instagram stories are much more popular. See anywhere from 5-20 stories from friends as well as brands. Point is, people who use these stories will never shift to Snapchat now. Even if it doesn't grow Facebook's audience, these features will plug the leaks