I understand your point. And I agree they had successful products in a small scale through 2010 with their headsets. But Jawbone could've become a completely n

I understand your point. And I agree they had successful products in a small scale through 2010 with their headsets. But Jawbone could've become a completely new company in late 2010 when they unveiled their speaker. And being close to unveiling their wristbands. All the money and funding (like 90% of their funding) were done since then. The last 6 years. Jawbone was already flaming out in 2015 and 2016. That's only a few years after 2011.