What would be the proper way of gaining traction on reddit? Is that even possible anymore? I mean if the game is already rigged what chance do honest businesses

What would be the proper way of gaining traction on reddit? Is that even possible anymore? I mean if the game is already rigged what chance do honest businesses stand in this environment? I dont have an account on reddit (been there for what? 7 years now?) and I always wondered how somebody go viral and get traction now this stuff makes me think everything is basically done and paid for.