My comment got too long and are two different responses. Splitting seems to make sense. -- IG is around 725M monthly active users now. I think their DAU is ro

My comment got too long and are two different responses. Splitting seems to make sense. -- IG is around 725M monthly active users now. I think their DAU is roughly 450M. A year ago, they were at around 500M MAU. Snapchat is at 170M DAU. It was at 145M DAU in August 2016. It is now at roughly 330 MAU and 290 MAU in August 2016 (I know they were at ~300 MAU in November 2016). IG is outpacing Snapchat by percentage of growth on top of sheer numbers while being far far larger, of course benefitting from being around longer. Snapchat has always been the underdog to Instagram. There's no comparison of Google+ to FB in 2012 and Instagram to Snapchat in 2017 or any of the last few years. With IG always having been larger than Snap and recent user growth of IG massively outperforming Snap too -- "users will go back to to their previous habits" doesn't fit here or in Google+'a case. There are likely few people who switched from Snapchat to just IG in recent months while treating it like Snapchat (mostly DMing and doing stories) outside of bigger online names using IG stories. There's nothing to reverse of going back to old habits. Meanwhile with Google+, it never even became a habit. Most people never really used it. It was a one or two off thing for the vast majority of users, mostly perpetrated by the pushing of existing users to try Google+. If your point was about people going back to Snapchat stories over IG stories, I'm not so sure. Just like you, friends still mostly post to Snap stories. IG for me is like 10% of friends or acquaintances posting regular stories. But a ton of people popular accounts posting. I don't see this changing. So IG stories will also always be bigger than Snapchat if current trends stick.