Google+ wasn't real user growth. The number of active users was high because of such a weak definition reeking of BS. The actual engagement rate was always wea

Google+ wasn't real user growth. The number of active users was high because of such a weak definition reeking of BS. The actual engagement rate was always weak (I'm defining it as purposefully reading or posting to google+). Within a couple months, it was essentially nothing. I don't think Google+ ever sniffed 100M monthly active users after the initial two months of going completely public and having the hype. I'd think if it was 9 figures in active uses for the first few months, it was because a majority of people tried it once or twice or just did the Google+ profile creation. This is big because it means Google+ was never a real competitor in terms of popularity. Google+ never felt like a threat at all to FB. And within a few months of public availablity, didn't seem like a threat of being a prominent social network behind FB either.