Traditional advertising agencies are definitely behind the times and are still using outdated models. In fact, if you study marketing at a college/university, b

Traditional advertising agencies are definitely behind the times and are still using outdated models. In fact, if you study marketing at a college/university, by the time you graduate a good lot of the information you've learned has changed significantly. However, despite their laggard tendencies, most advertising (non-digital) is still being done this way. Brand and marketing managers are also partially to blame because they're acquiescent with the status quo. I disagree with the comment about digital agencies not delivering analytical reporting. Not in South African at any rate. Here, the market is ruled by a handful of large agencies, all of which provide measurable results. I'm certain that all the worthwhile agencies in the US do the same.