"Hustle", like "passion" and "wanting it", is a popular imaginary virtue to claim when your success was either down to luck, or something obvious and unimpressi

"Hustle", like "passion" and "wanting it", is a popular imaginary virtue to claim when your success was either down to luck, or something obvious and unimpressive (e.g. you paid a bunch of people to astroturf for you). These guys didn't do anything remotely new or skillful. All that's special about them is that they're brazen enough gloat openly about cheating.