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Didn't they just massively throw their client under the bus? Not hard to find the guy's name, and now everyone knows: - his big political stunt wasn't even hi
by paultopia 9y ago
Didn't they just massively throw their client under the bus? Not hard to find the guy's name, and now everyone knows:
- his big political stunt wasn't even his own idea, and
- he paid people a ton of money to fraudulently promote it.
What a way to burn your clients...
- rdtsc 9y agoThey burnt one client but got 100 new, perhaps shadier clients. Probably not clients you'd want to have...
- deedubaya 9y agoYeah. Either they care more about the lolz than future $$, or this, itself, is a made up story. What if this is just a ploy to make this, a possibly fabricated, story go viral to undermine the candidate? So meta.
- TeMPOraL 9y agoEither way it's safe to say they're a shady group and one should avoid doing business with them.
- hn_throwaway_99 9y agoThe PR firm isn't at all ashamed of what they've done, in fact they are publishing this as an example of what a great PR firm they are. After all, it shows their "hustle". It's odd, but not at all surprising, that someone in the PR/marketing world can fail to even see how something might be morally wrong with their scummy methods.
- tunetine 9y agoIs that hustle? His last ditch effort was to use Reddit and was lucky it worked. No experience or expertise, and now potential clients know how little it cost.
- gondo 9y agohave you read the article? @hn_throwaway_99 was referring to the wording in the article: "This gave the campaign the boost we needed and it was all the direct result of one thing: hustle"
- 0xcde4c3db 9y agoSometimes I wonder what it says about our business culture that "hustle" describes both earnest effort and scamming people. Maybe it's nothing, but it seems a little odd.
- Lazare 9y agoThat was my thought too. I get it, they need to promote their services, but if this is what they think is the right way to do it, that doesn't fill me with confidence that they have any ability to do PR beyond buying fake upvotes on social media.
- wand3r 9y agoNo. They just created the second wave by topping HN. The client is a CA based entrepreneur likely his policy and attitude will align with people here. You now know about him. It worked and still is working.
- romanovtexas 9y agoExactly my thought. They might have gamed HN too!
- akhilcacharya 9y agoCan't tell, Tom Steyer right?
- throw3234 9y agoNo: https://wakeup-world.com/2016/01/19/politicians-in-california-may-soon-be-forced-to-wear-corporate-sponsor-patches-like-nascar-drivers https://wakeup-world.com/2016/01/19/politicians-in-californi... https://en.wikipedia.org/wiki/John_H._Cox#.22California_is_Not_for_Sale.22 https://en.wikipedia.org/wiki/John_H._Cox#.22California_is_N...
- ternaryoperator 9y agoIf the client was still with the agency, there's no way they didn't clear this with the client first. Second, they're proud of what they did and are implicitly telling potential clients, "We can do the same for you."
- TeMPOraL 9y agoTo put it in the clear. The company is (obviously) Hack PR, and the client is John Cox. The former now goes straight into my "never do business with" blacklist.
- 1337biz 9y agoSo, what do you expect a successful PR firm to do?
- atemerev 9y agoWhy, go straight to the New York Times, and push their BS articles and interviews through them, like every respectable PR company does!
- TeMPOraL 9y agoPromote things without lying to people. I realize not many do that, because somehow not acting in a malicious way is an unacceptably high standard for the marketing/PR industry.
- atemerev 9y agoDo you know that nice little HN poster child, AirBnB? They bootstrapped themselves using exactly the same strategy, with Craigslist in lieu of Reddit (they also used to call it "hustling"). You might now boycott them, too.
- TeMPOraL 9y agoI do. And I argued my dislike of that since the moment I learned about it. I generally disapprove of astroturfing. AirBnB is not one of my favourite companies.
- ars 9y agoYour gonna have a hard time. There is very very little that isn't the result of fakery of various types. Your policy just causes you to avoid the poorly done astroturfing, it does nothing to actually avoid it. What you should do instead is mentally "filter out" the results of the astroturfing, and evaluate the service on how it looks minus that.
- rmc 9y agoAnd get yourself banned from reddit.