Although, suppose they manage to average 3 rentals before someone decides they're not parting with it. That would mean they break even. Add in potential for adv

Although, suppose they manage to average 3 rentals before someone decides they're not parting with it. That would mean they break even. Add in potential for advertising as another post mentioned, and maybe there's actually some viability to this crazy half-disposable-item for super expensive rent scheme!