I'm honestly not too sure myself. Like I mean they all seem like stupid reasons that are used to justify loss-making companies that have no chance at success.

I'm honestly not too sure myself. Like I mean they all seem like stupid reasons that are used to justify loss-making companies that have no chance at success. At the same time, for the right company, they are pretty logical reasons. That said, loss-making umbrella shop really seems like a better explanation than a "a growth focused tech company with massive economies of scale, recurring revenue, and huge potential in a wide variety of other markets."