AR is unfortunately such a broad label, covering an enormous variety of implementations from dedicated headsets to phone cameras. I'd argue Snapchat delivered

AR is unfortunately such a broad label, covering an enormous variety of implementations from dedicated headsets to phone cameras. I'd argue Snapchat delivered one of the first mainstream AR 'hits' - many of my friends can't get enough of their AR photo filters. To be fair, many of them are extremely impressive tech demos, fluidly augmenting the user's face in real time video. Whether that's a meaningful strategic advantage is another question!