> despite the losses he plans to add 30 million more available across China by the end of the year Those 300,000 umbrellas "sold" were just the loss-leading in

> despite the losses he plans to add 30 million more available across China by the end of the year Those 300,000 umbrellas "sold" were just the loss-leading initial 1% of the batch for sale. Having proved the concept of getting his umbrellas into people's homes and gained first-hand experience in the execution, he's now looking for advertising revenue from Chinese corporates. Ads replacing those rainbow colors on the umbrella tops will have better reach than web ads.