I enjoying seeing movies in the theater. Digital projection is mostly fine, and I don't think your normal audience is going to be wowed in a meaningful way by 7

I enjoying seeing movies in the theater. Digital projection is mostly fine, and I don't think your normal audience is going to be wowed in a meaningful way by 70mm film. What's driven _me_ to see fewer movies is the constant bombardment with repetitive ads. From the moment I walk in the theater, there are ads blaring that you can't ignore. Then when the movie does "start", there are a good 20 minutes of trailers and often additional ads. The first time I see a batch of trailers, I'm okay with it. But if I go to the movies more often than once a month, I see so many trailers repeated that I rapidly get tired of the exercise. Maybe hold it to 2-3 trailers and one or two ads and let us have a little quiet time before the movie starts. The constant sensory overload is unpleasant even if the ads themselves weren't annoying. I'm sure the movie industry believes all the ads are worthwhile, and the media conglomerates certainly don't want to pass up a chance to overload a captive audience with the latest musical artist or TV show they're pushing, whether it's counterproductive or not. But for me, it makes it a lot less appealing to go back to the theater unless I'm sure I'm going to enjoy the movie. So much for taking a risk on a film I'm not sure about. I'd rather stay home, where I can do the same, but without all the desperate advertising.