> The founder discloses that an umbrella costs the company 60 yuan ($8.82 USD) each to replace Last time I bought an umbrella (in the US), it retailed for $5.

> The founder discloses that an umbrella costs the company 60 yuan ($8.82 USD) each to replace Last time I bought an umbrella (in the US), it retailed for $5. It sounds like the rental aspect is just making the umbrellas unnecessarily expensive to produce; the true form of this business would get rid of the whole rental aspect and make vending machines.