tl;dr: He [...] spent a number of years working as a consultant, before launching Soti in 2001. [B]ack in 2001 he [...] started to try to dream up something. [.

tl;dr: He [...] spent a number of years working as a consultant, before launching Soti in 2001. [B]ack in 2001 he [...] started to try to dream up something. [...] After a month of working[...], Mr Rodrigues had come up with [an] idea - a software system that allowed the user to control his or her mobile phone from their laptop. [M]ost people have never heard of the firm - because it sells its mobile technology software systems to companies instead of consumers