If the business's primary objectives are non-technical, there will be some level of management that is non-technical, and they need some guidance. This article

If the business's primary objectives are non-technical, there will be some level of management that is non-technical, and they need some guidance. This article isn't the greatest, but it doesn't seem terrible to me. Note that "technical" is a matter of degree and relative to the team being managed. It doesn't necessarily mean they dictate their emails to their secretary.