I was explaining Foursquare to my non-techie but multiple-restaurant-owning brother last week. The location based check in and social aspects made him think it

I was explaining Foursquare to my non-techie but multiple-restaurant-owning brother last week. The location based check in and social aspects made him think it was neat, maybe something he'd try. When I explained mayorships and how 4SQ is really a universal customer loyalty rewards system, he got excited.