This is an interesting look at how many people read beyond the headline. Most of the comments are references to Amazon Prime Video streaming versus cable TV and

This is an interesting look at how many people read beyond the headline. Most of the comments are references to Amazon Prime Video streaming versus cable TV and/or Netflix. The article itself states that Amazon Prime is used mostly for its shopping and shipping benefits and not for video streaming. The comparison to cable TV subscribers is purely to show the level of market penetration of Amazon Prime in US households.