The lesson taken from email and chat platforms seems to be "centralize and control it," unfortunately. See Google's attempts with AMP as a potential solution. I

The lesson taken from email and chat platforms seems to be "centralize and control it," unfortunately. See Google's attempts with AMP as a potential solution. I know AMP isn't popular on HN, but it's a possible answer to your question. Speed, freedom, and usability - choose two, I suppose.