Hardware is pretty tough. But it's possible to turn it into a nice business. You probably own a lot more hardware than software, and spend more on it - all that

Hardware is pretty tough. But it's possible to turn it into a nice business. You probably own a lot more hardware than software, and spend more on it - all that was produced by mostly successful hardware companies. What's really tough is turning a Bluetooth speaker business or a smart-watch business into a multi-billion dollar business. It's the over-investment and sunk-cost problem that ruined Jawbone, not the hardware nature.