You can offer some competition on reliability relatively easily. For example Asus publishizes the fact they use high quality long-lasting capacitors on motherbo

You can offer some competition on reliability relatively easily. For example Asus publishizes the fact they use high quality long-lasting capacitors on motherboards. Further options: 3rd party reliability testing as branding, tear down by trustworthy experts, easy to see repairability, guarrateed access to affordable repair parts