Advertising is often mistaken for marketing. Marketing identifies the need, the target audience and the USP. Advertising is the means of delivering the messag

Advertising is often mistaken for marketing. Marketing identifies the need, the target audience and the USP. Advertising is the means of delivering the message about the USP for the product/service to the target audience. "Branding" is the "feel good" about spending obscene amounts of money which generates no sales only to justify the existence of the VP Marketing. Clarification: USP = Unique Selling Proposition, the statement of why your product/service is the one to choose.