I'm afraid spreading out my semantic eggs across multiple baskets won't work for SEO. SEO is a long game, and it involves slowly building up focused external me

I'm afraid spreading out my semantic eggs across multiple baskets won't work for SEO. SEO is a long game, and it involves slowly building up focused external mentions, so I can't really flip-flop on that. On the other hand, I can freely experiment with paid ads and landing pages (they will be excluded from search), and that's where I can throw stuff at the wall and see what sticks.