These do not seem to very underrated. Jessica Livingston lists "luck" (mostly timing) as the #1 factor for becoming a unicorn. Empathy for users is also a frequ

These do not seem to very underrated. Jessica Livingston lists "luck" (mostly timing) as the #1 factor for becoming a unicorn. Empathy for users is also a frequent one "build something that you know is painful for your users" I'd love to read about truly underrated aspects, such as: - tiny differences that make all the difference (like Airbnb professional photographer) - the mayonnaise effect (like Facebook: start small, whip the hype up, open up little by little) - connections: different kind of startup founders need to know what kind of people? - what's different between different successful startups?