I'd say the exact opposite. If it's successful, it's competitors (the vastly powerful Telco/Cable/ISP hybrid monstrosities that significantly grew from the scat

I'd say the exact opposite. If it's successful, it's competitors (the vastly powerful Telco/Cable/ISP hybrid monstrosities that significantly grew from the scattered bits of Ma Bell) will move to squash it - Making deals with sports broadcasters, simply cutting off the deals with Google, or putting pressure on Google in other ways - They're gearing up to silently disrupt Google in a variety of ways, many of them underhanded (Which is what the Net Neutrality debate is actually about - They're negotiating for rents from Google, and the question isn't if they will, but how much). It's only if it manages to gather steam slowly that it has a chance of really disrupting the networks. (Of course, I still really wish Google had simply starved the beast in the early tens; In 2010 or 2011, Google could simply have put less effort into copyright protection and more into original programming, and utterly rewritten the Movie and TV industries in one fell swoop)