If they go with high quality and fast delivery, their service might be too exorbitant for most people for them to expand to larger markets. If you think of it

If they go with high quality and fast delivery, their service might be too exorbitant for most people for them to expand to larger markets. If you think of it as a trilemma between quality, speed and price, it's unlikely you'll ever find a service that can meet your needs because when a competitor shows up, "worse is better" kicks in.