I don't think Prime users have a particularly high utilization rate of the video service, though this might change with time. If you look at how many ratings on

I don't think Prime users have a particularly high utilization rate of the video service, though this might change with time. If you look at how many ratings on IMDB any of their originals have gotten, I see just tiny fractions of shows on broadcast or Netflix. The Man in the High Castle is perhaps their most popular show and it has ~50k ratings which isn't bad, but say, House of Cards has 365k. Stranger Things has 315k in a year. Fargo has 210k. Mozart in the Jungle and Transparent have won major awards, and they both have ~16k ratings.