To be fair, the 2 things that are most often cited (timing and product market fit) are what many VCs do invest in, and they often get called crazy for doing so.

To be fair, the 2 things that are most often cited (timing and product market fit) are what many VCs do invest in, and they often get called crazy for doing so. The $400 juicer is a great example: my guess is there were some metrics that led them to believe traction or timing were real, even though on the face of it the idea seems silly.